Sell strategically.
Lead with clarity.
Compete on value.
I’m Oliver —
a strategic sales leader with 25 years of experience in OEM, capital equipment, and industrial markets.
Over the past five years, I’ve helped companies across Europe and Latin America accelerate growth, expand into new markets, and realign commercial strategy through consulting and interim mandates..
Consulting for clarity. Interim for execution.
I support companies in two ways — as a strategic advisor when insight is needed, or as a hands-on leader when execution is critical.
What I do
I help companies enter new markets, stabilise performance, and strengthen their commercial foundation through grounded strategy, practical leadership, and a team-first mindset.
Who I work with
Many of the companies I support are family-owned or mid-sized industrial firms, often operating in the construction, manufacturing, or technical services sectors.
Where I make the difference
I help leadership teams regain commercial clarity when growth stalls or strategy loses traction.
By sharpening sales priorities, aligning go-to-market efforts, and rebuilding trust with key clients and partners, I bring structure, direction, and forward momentum back into complex, competitive environments.
Trusted by:
Mid-sized manufacturers | Family-run OEMs | Global engineering groups | Regional B2B service firms
How I Add Value:
Commercial Turnaround
Resetting underperforming regions through focus, structure and accountable execution.
Sales Team Leadership
Leading and developing international teams with clear direction, cultural sensitivity, and measurable targets.
Channel Development
Strengthening dealer networks, building trust-based alliances, and optimising channel performance across markets.
New Market Entry & Growth
Launching into new regions and customer segments — aligning go-to-market strategy with local market realities.
Interim Leadership
Helping teams adopt CRM, pipeline tools, and digital selling practices to improve commercial visibility and discipline.
Digital Sales Strategy
Stepping into sales leadership roles to stabilise performance, accelerate decisions, and drive results.