Let’s grow your business—together.
I draw on 25+ years of international commercial leadership — from entering greenfield markets and restructuring dealer networks to launching new products and turning around underperforming regions.
In recent years, I’ve supported companies through both consulting and interim mandates. My approach is grounded in operational reality — leading teams, delivering results, and building momentum in complex industrial markets.
Depending on the challenge, I support clients in two ways:
As a CONSULTANT — when you need clarity, alignment, and a plan your team can act on.
As an INTERIM LEADER — when results matter and focused execution is essential.
Where I’m most Effective
I’m typically brought in when a company needs to:
Enter new markets or launch products into unfamiliar or high-stakes regions — with a grounded, scalable go-to-market model
Rebuild commercial strategy after growth stalls — aligning sales execution with leadership vision and market realities
Restructure and reengage distributor or dealer networks — restoring trust, performance, and consistency across borders
Plan or integrate acquisitions — where sales structure, team alignment, and strategic messaging need immediate attention
Step in as interim commercial leader — bridging gaps during times of change, transition, or transformation
Reposition strategic accounts or offerings — when differentiation is fading and margin pressure is rising
How I Support Clients:
Two ways to move forward — designed to match your goals, team capacity, and timeline.
Consulting Engagements
Strategic insight, market clarity, and commercial direction.
Sales Strategy & Business Development
Define how and where to grow — with sharper positioning, focused market targeting, and channel strategies aligned to sales objectives.Sales Training & Team Enablement
Boost team performance through value-based selling, opportunity qualification, pipeline discipline, and segmentation logic.Market Entry & Expansion Support
Guide international expansion — from market selection and partner models to localisation and launch planning.
Interim Leadership Mandates
Hands-on execution, accountable results, and team alignment.
Interim Commercial Leadership
Lead sales teams, stabilise performance, and deliver commercial transformation — especially when pressure is high and time is limited.Growth Acceleration & Performance Reset
Implement CRM discipline, activate sales focus, and realign commercial routines to unlock traction quickly.Dealer & Channel Transformation
Rebuild trust in distribution networks, clarify expectations, and strengthen commercial execution at the channel edge.
Where I’ve made the Difference
With over 25 years in international sales leadership, I’ve helped companies:
Launch new product lines into competitive, mature markets
Restructure dealer networks and rebuild trust across regions
Enter greenfield territories and establish local sales operations
Turn around underperforming units under full P&L responsibility
Drive strategic account growth through targeted commercial programs
Build and lead high-performing sales teams across Europe, the Middle East, and Latin America