Strategic Execution

Turning industrial strategy into commercial results.

Oliver Rduch is a senior commercial strategist and interim leader with over 25 years of international experience in distributor-led, capital-equipment and heavy-machinery sectors, operating across technically complex and innovation-driven industries.

Available for senior advisory and interim leadership mandates, he supports industrial and manufacturing organisations when growth must accelerate, strategic direction must sharpen, or commercial execution is falling behind.

Trusted by global OEMs, distributor networks, and mid-sized industrial businesses to create strategic clarity, embed performance discipline, and unlock commercial momentum across EMEA and beyond.

What’s Delivered

Strategic Clarity
Prioritising markets, customer segments, and distributor potential using data-led modelling, market sizing, and sector insight — aligning distributor priorities with customer demand.

Scalable Go-to-Market Models
Designing repeatable frameworks for multi-country operations — adapted to distributor networks, regional dynamics, and multi-channel structures.

Execution Discipline
Aligning sales, marketing, product, and finance around shared goals, resource focus, and accountability.

Partnership-Driven Growth
Building strong alliances with distributors, strategic partners, and key customers to accelerate entry, extend reach, and build long-term market resilience.

Data-Led Decision Support
Creating practical reporting tools, scenario models, and forecasts to guide decisions with speed and confidence.

Digital Commercial Enablement
Embedding CRM discipline, pipeline visibility, and digital sales processes — strengthening customer and distributor engagement while enabling faster commercial response.

Strategic Capabilities

• Strategic account and distributor management

• Annual distributor business planning and negotiation

• Market entry and international expansion

• Channel development and product/market alignment

• Sector segmentation and value proposition design

• Commercial turnaround and business reset

• Product-line positioning and lifecycle value strategies for capital-equipment portfolios

• Integration of technical service, parts, and aftermarket programs into sales models

• Cross-functional leadership across sales, operations, product, and finance

• Post-merger integration and commercial structure alignment

• Supporting long-term growth during leadership or ownership transitions

Operational Expertise Across:

• International distributor networks & channel-led growth

• Technically complex, innovation-driven industries

• Capital equipment & OEM manufacturing

• Consumer-adjacent and premium brand distribution

• Project-driven, multi-stakeholder B2B environments

• Construction & infrastructure

Proven Business Impact

• Transformed stagnant strategies into high-traction distributor and channel-led commercial growth.

• Stabilised underperforming regions with sharper priorities and distributor re-engagement

• Built and led international sales teams with clear distributor engagement and region-specific targets.

• Deployed go-to-market strategies in EMEA, LATAM, and Eurasia with structured distributor implementation and tailored customer engagement strategies.

• Established durable partnerships with distributors, OEMs and global strategic accounts across industrial and premium consumer-adjacent sectors.

Approach in Action

Every engagement is structured, commercial, and outcome-driven — designed to move strategy from intent to impact and deliver measurable, sustainable commercial performance.