Clear Direction. Trusted Delivery.

A career shaped by global markets, cross-cultural insight, and the belief that clarity builds trust.

More than 25 years of senior commercial and strategy leadership across capital equipment, industrial services, and OEM sectors — with a consistent focus on aligning market strategy with operational reality.

Raised in the UK with roots in Berlin, and shaped by a career spanning Europe, the Middle East, Latin America, and Eurasia. This approach combines cross-cultural fluency with hands-on experience in project-based, asset-intensive markets.

Brings structured thinking and grounded leadership, having led commercial teams through market entry, regional turnaround, and strategic repositioning across the construction, modular solutions, and capital equipment sectors.

Fluent in English and German, with business proficiency in Spanish and operational knowledge of Russian, supporting strong, trust-based relationships across complex stakeholder environments and international teams.

Focused on clarity, structure, and results — especially in moments when growth must accelerate, strategy must sharpen, or transformation must deliver.