Strategic Execution

Turning strategy into commercial results.

Oliver Rduch is a senior commercial strategist and interim leader with 25+ years of international experience in capital-intensive, project-based industries.

Available for senior advisory and interim leadership mandates, he supports industrial businesses when growth needs to accelerate, strategic direction must sharpen, or commercial execution is falling behind.

Trusted by OEMs, capital equipment firms, and mid-sized industrial players to drive strategic clarity, embed execution discipline, and unlock commercial momentum across EMEA and beyond.

What’s Delivered

Strategic Clarity
Prioritising markets, customer segments, and product focus using data-led modelling, market sizing, and sector insight.

Scalable Go-to-Market Models
Designing repeatable GTM frameworks for complex, multi-country operations — adapted to regional execution, channel structures, and asset intensity.

Execution Discipline
Aligning sales, marketing, product, and finance around shared commercial goals, resource prioritisation, and performance accountability.

Partnership-Driven Growth
Building strong alliances with OEMs, rental operators, and industrial partners to accelerate entry, extend reach, and embed long-term value.

Data-Led Decision Support
Creating practical reporting tools, scenario models, and forecasts to guide strategic decisions with speed and confidence.

Digital Commercial Enablement
Embedding CRM discipline, pipeline visibility, and digital sales processes to improve transparency, responsiveness, and team effectiveness.

Strategic Capabilities

• Market entry and regional expansion

• Commercial turnaround and business reset

• Sector segmentation and value proposition design

• Strategic account management and lifecycle value positioning

• Tender execution and complex technical bid management

• Post-merger integration and commercial structure alignment

• Channel development and fleet/product alignment

• Cross-functional strategy leadership across sales, operations, product, and finance

• Supporting long-term growth readiness during leadership or ownership transitions

Operational Expertise Across:

• Construction & infrastructure

• Modular space & fleet-based solutions

• Capital equipment & OEM manufacturing

• Project-driven, multi-stakeholder B2B environments

Proven Business Impact

• Transformed stagnant strategies into high-traction commercial growth

• Stabilised underperforming business units with focused priorities and team accountability

• Built and led international commercial teams with region-specific targets and delivery plans

• Deployed go-to-market strategies in EMEA, LATAM, and Eurasia with structured local implementation

• Established durable partnerships with OEMs, rental companies, and fleet operators across industrial sectors

Approach in Action

Every engagement is structured, commercial, and outcome-driven — designed to move strategy from intent to impact and deliver sustainable commercial performance.