
Track Record
Selected Outcomes from Strategic Mandates
-
Pipeline Inspection Services (Colombia / Panama)
Oil & Gas Inspection Services – Colombia & Panama
Sector: Technical Services · Cross-border Strategy · Complex Bids
Structured the strategic response for a multinational tender. Aligned commercial and technical teams, refined the value narrative, and introduced bid scoring models.
Result: Advanced to top 3 of 14 bidders. Technical score improved by 22%. -
Heavy Equipment Manufacturer (Germany)
Heavy Equipment OEM – Germany
Sector: Capital Equipment · Lifecycle Value · Global Sales Enablement
Repositioned an underperforming product line by reframing resale value for fleet clients. Re-engaged dormant dealers and realigned pricing strategy.
Result: +30% YoY sales, +15% revenue per unit, +40% dealer engagement. -
Pan-European Infrastructure Supplier (Switzerland)
Pan-European Infrastructure Supplier – Switzerland
Sector: Construction · CRM Enablement · Pricing Discipline
Introduced a sales transformation framework, rebuilt pricing logic, and embedded CRM. Shifted teams from reactive quoting to structured, consultative selling.
Result: +35% quote-to-order conversion, increased pipeline visibility. -
Custom Marine Systems Integrator (Spain)
Marine Systems Integrator – Spain
Sector: Industrial Tech · Distribution Strategy · M&A Preparation
Led distributor expansion into EU and North America. Aligned messaging to OEM and installer needs.
Result: 3 new distributor agreements. Strengthened brand position ahead of successful M&A transaction. -
ERP Software Provider (Panama)
ERP Software Provider – Panama
Sector: SaaS · LATAM Public Sector · Strategic Repositioning
Acted as interim advisor during expansion. Refined market targeting and reshaped offer positioning.
Result: +40% platform growth in 10 months. Bid conversion improved through message clarity. -
Food Producer & Distributor (Panama)
Food Distributor – Central America
Sector: FMCG · Partner Network · Sales Reorganisation
Restructured sales ops, reset partner engagement models, and implemented tracking.
Result: +12% order volume uplift in 8 months. Improved internal accountability.

Highlights from Senior Leadership Roles
-
Tadano Europe
Tadano Europe
Result: €10–12M revenue increase over 3 years. +8% market share in key regions.
Scope: Led commercial turnaround, realigned strategy across 12 distributor markets, secured 4 strategic key accounts. -
ELA Container Middle East
ELA Container Middle East
Result: Revenue scaled from €0.5M to €4M in 18 months. Margin improved by 42%.
Scope: Managed full P&L recovery, rebuilt sales structure, opened 4 new markets. -
Liebherr Export AG
Liebherr Export AG – Middle East
Result: €6M new revenue, 12% YoY growth.
Scope: Reactivated 12 dormant markets, restructured dealer network, introduced competitive lines.