Track Record
Selected Outcomes from Strategic Mandates

  • Pipeline Inspection Services (Colombia / Panama)

    Oil & Gas Inspection Services – Colombia & Panama
    Sector: Technical Services · Cross-border Strategy · Complex Bids
    Structured the strategic response for a multinational tender. Aligned commercial and technical teams, refined the value narrative, and introduced bid scoring models.
    Result: Advanced to top 3 of 14 bidders. Technical score improved by 22%.

  • Heavy Equipment Manufacturer (Germany)

    Heavy Equipment OEM – Germany
    Sector: Capital Equipment · Lifecycle Value · Global Sales Enablement
    Repositioned an underperforming product line by reframing resale value for fleet clients. Re-engaged dormant dealers and realigned pricing strategy.
    Result: +30% YoY sales, +15% revenue per unit, +40% dealer engagement.

  • Pan-European Infrastructure Supplier (Switzerland)

    Pan-European Infrastructure Supplier – Switzerland
    Sector: Construction · CRM Enablement · Pricing Discipline
    Introduced a sales transformation framework, rebuilt pricing logic, and embedded CRM. Shifted teams from reactive quoting to structured, consultative selling.
    Result: +35% quote-to-order conversion, increased pipeline visibility.

  • Custom Marine Systems Integrator (Spain)

    Marine Systems Integrator – Spain
    Sector: Industrial Tech · Distribution Strategy · M&A Preparation
    Led distributor expansion into EU and North America. Aligned messaging to OEM and installer needs.
    Result: 3 new distributor agreements. Strengthened brand position ahead of successful M&A transaction.

  • ERP Software Provider (Panama)

    ERP Software Provider – Panama
    Sector: SaaS · LATAM Public Sector · Strategic Repositioning
    Acted as interim advisor during expansion. Refined market targeting and reshaped offer positioning.
    Result: +40% platform growth in 10 months. Bid conversion improved through message clarity.

  • Food Producer & Distributor (Panama)

    Food Distributor – Central America
    Sector: FMCG · Partner Network · Sales Reorganisation
    Restructured sales ops, reset partner engagement models, and implemented tracking.
    Result: +12% order volume uplift in 8 months. Improved internal accountability.

Highlights from Senior Leadership Roles

  • Tadano Europe

    Tadano Europe
    Result: €10–12M revenue increase over 3 years. +8% market share in key regions.
    Scope: Led commercial turnaround, realigned strategy across 12 distributor markets, secured 4 strategic key accounts.

  • ELA Container Middle East

    ELA Container Middle East
    Result: Revenue scaled from €0.5M to €4M in 18 months. Margin improved by 42%.
    Scope: Managed full P&L recovery, rebuilt sales structure, opened 4 new markets.

  • Liebherr Export AG

    Liebherr Export AG – Middle East
    Result: €6M new revenue, 12% YoY growth.
    Scope: Reactivated 12 dormant markets, restructured dealer network, introduced competitive lines.

Business Strategy

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