Track Record
Selected Outcomes from Strategic Engagements
Commercial transformation work across consulting, interim, and senior leadership roles — focused on growth, market repositioning, and value delivery in asset-intensive, multi-stakeholder markets.
Oil & Gas Pipeline Inspection Services (Panama)
Technical Services · Multinational Tendering · Stakeholder Alignment
Coordinated a cross-border bid involving engineering, compliance, and pricing teams. Introduced scoring frameworks and unified messaging across multiple national entities.
Results: → Finalist out of 14 bidders. Technical score improved by +22%, moving client into the top selection tier.
Infrastructure Systems Supplier (Switzerland)
Construction Solutions · Pricing Strategy · CRM Enablement
Reset sales operations by embedding CRM discipline, shifting from reactive quoting to value-based engagement, and redesigning offer/pricing structures in line with market needs.
Results: → +35% quote-to-order conversion. Improved deal margins and pipeline accuracy.
ERP Software Firm (Panama)
SaaS · LATAM Public Sector · Market Repositioning
Redefined offer architecture and market segmentation to regain competitiveness in fragmented tender environments. Enhanced messaging and bid targeting for improved positioning.
Results: → +40% platform growth in 10 months. Higher tender win rate through a segmented sales strategy.
Heavy Equipment OEM (Germany)
Capital Equipment · Lifecycle Value · Dealer Network Revitalisation
Repositioned a legacy product line by reframing lifecycle economics and residual value. Re-engaged distribution partners through a go-to-market refresh and value tools.
Results: → +30% YoY sales, +15% revenue per unit, +40% dealer reactivation.
Marine Systems Integrator (Spain)
Channel Expansion · Strategic Partnerships · M&A Preparation
Developed a strategic partner network across the EU and North America. Aligned value narrative with buyer expectations to strengthen M&A positioning.
Results: → 3 new international distributors onboarded. Increased market positioning ahead of successful strategic exit.
FMCG Distributor (Central America)
Sales Operations · Channel Realignment · Governance Discipline
Redesigned internal sales structure and introduced KPI-based accountability frameworks to strengthen partner performance.
Results: → +12% order volume growth in 8 months. Improved sales visibility and cross-channel transparency.
Executive Leadership Roles
Tadano Europe (Mobile Cranes & Lifting Equipment)
Strategic Accounts · Dealer Realignment · Market Share Growth
Brought in to reposition Tadano across 12 European distributor markets facing margin pressure and flat growth.
Developed a structured fleet account strategy, introduced residual value frameworks, and strengthened dealer performance through clear engagement processes.
Results:
→ €12M revenue growth over 36 months
→ +8% market share gain in core countries
→ Positioned Tadano as a fleet-aligned, lifecycle-focused partner in the mobile crane segment.
ELA Container Middle East (Modular Solutions)
P&L Leadership · Market Establishment · Strategic Repositioning
Tasked with turning around an underperforming modular infrastructure business serving GCC construction markets.
Redesigned pricing, delivery models, and value messaging under tight delivery pressures. Established presence in four GCC markets and rebuilt credibility in a highly competitive, price-sensitive sector.
Results:
→ Revenue growth from €0.5M to €4M in 18 months
→ +42% margin improvement through pricing discipline, operational efficiency, and cost base reset
→ Strengthened market reputation and client confidence in a fragmented environment.
Liebherr Export AG (Construction Equipment)
Crisis Recovery · Channel Stabilisation · Regional Growth Strategy
Led regional recovery after the 2008 financial crisis, addressing stalled projects, dealer attrition, and margin erosion.
Introduced cost-competitive units from Liebherr China and built OEM partnerships for factory-mounted mixer packages. Revamped dealer footprint across 12 countries, embedded KPI-driven performance, and expanded into Afghanistan, the Levant, and Iran.
Results:
→ €6M in new revenue from installed base monetisation and flagship tender wins
→ 12% YoY regional growth despite capital constraints
→ Delivered industry-recognised batching plant project in Oman, restoring dealer trust and operational stability.
