Strategy into Motion

Built on over 25 years of international commercial leadership in capital equipment, infrastructure, and project-based industries, this approach combines strategic insight with disciplined execution.

Proven in launching new markets, restructuring underperforming regions, shaping go-to-market strategies, and strengthening partner ecosystems across Europe, the Middle East, and Latin America.

Delivery Approach

Engagements are tailored to the business context — from shaping strategy at board level to leading implementation on the ground. The focus: clear priorities, aligned teams, and measurable commercial outcomes.

Areas of Impact

  • Market prioritisation and segment focus

  • Strategy execution in complex, multi-country settings

  • Sector-based playbooks and growth models

  • Product, fleet, and service alignment with customer demand

  • Acquisition integration and team restructuring

  • Performance reset in stalled or shifting markets

Operating Principles

  • Structured planning, grounded in operational reality

  • Cross-functional alignment across sales, product, marketing, and finance

  • Data-led tools for forecasting, pipeline visibility, and decision support

  • Hands-on collaboration with leadership and frontline teams

  • Delivery focus in high-pressure, outcome-driven environments

Strategic Execution in Practice

Clear strategy only delivers value when translated into consistent, real-world execution. These focus areas reflect where this approach delivers commercial traction and measurable results, especially in complex, project-led environments.

Commercial Turnaround

Realigning strategy and execution in underperforming regions through focus, structure, and accountable leadership.

Sales Team Leadership

Developing and leading international sales teams with clear direction, cultural fluency, and measurable targets.

Channel Development

Strengthening dealer and distribution networks through trust-based partnerships and commercial performance frameworks.

Market Entry & Growth

Expanding into new regions and customer segments with go-to-market strategies tailored to local dynamics

Digital Sales Strategy

Implementing CRM, pipeline management, and digital selling tools to enhance visibility, discipline, and revenue consistency.

Interim Leadership

Stepping in to lead commercial teams, drive transformation, and deliver results under high-pressure conditions.