Turning Strategy into Commercial Results
Helping organisations sharpen market focus, align teams, and deliver measurable growth.
Senior-level strategic and commercial leadership shaped by 25+ years in capital equipment, OEM, and industrial markets — across Europe, the Middle East, and Latin America.
Supports companies navigating growth, change, or complexity by:
Realigning commercial strategy
Strengthening go-to-market execution
Enabling teams to deliver consistent, measurable results
When strategy must move
— from intent to Impact
Engaged at pivotal moments, when commercial direction must sharpen, sector focus must evolve, or execution must accelerate.
Bridges the gap between strategic insight and frontline performance by:
Designing scalable go-to-market models
Aligning teams around shared commercial priorities
Installing systems that convert vision into performance
Operationally fluent in complex, project-based industrial environments, including:
Construction
Infrastructure
Modular solutions
Capital-intensive manufacturing
Every engagement is anchored in a data-led approach — applying forecasting tools, pipeline analytics, and performance dashboards to drive strategic clarity, market prioritisation, and delivery discipline at every stage of execution.
Strategic Focus Areas:
Market entry and international expansion
Commercial turnaround and performance reset
Sector-led strategy and segmentation
Sales structure, team alignment, and channel optimisation
Forecasting, opportunity sizing, and pipeline visibility using data-led methods
Typical Client Sectors:
Construction
Infrastructure
Manufacturing
Modular solutions and technical equipment
Business Impact
Translating market insight into focused, scalable commercial execution
Strengthening coordination across sales, marketing, and product teams
Enhancing visibility, accountability, and performance across regions
Trusted by:
Mid-sized manufacturers · Family-run OEMs · Global engineering groups · Regional industrial service firms